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Buzz Treatment The Story of L’Oreal: How It Made Two Ladies the Richest Women in the Entire World
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The Story of L’Oreal: How It Made Two Ladies the Richest Women in the Entire World

Ami Ciccone Nov 27, 2021
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All ladies from around the globe who had a trip to the mall at least once in their lives have come across the brand L’Oreal in the beauty section. Its products are practically everywhere and it has been going strong in the industry because its products have been a huge hit among its target market.

How L’Oreal Came About

Ladies have to thank Eugene Schueller for the impressive brand. The French chemist developed O’reale, a hair dye formula, which, along with other products he created, was sold to hairdressers in Paris, France. By July 1919, the man registered his business as the Société Française de Teintures Inoffensives pour Cheveux, which means Safe Hair Dye Company of France and which eventually changed to L’Oreal.

TY Lim/Shutterstock — L’Oreal used to sell only hair dye

Since then, L’Oreal has expanded its product range aside from hair dyes. It now sells cosmetics, body and skincare line, and perfumes. It is also considered one of the most successful makeup companies in the world.

Sole Heir

Eugene died in 1957 after erecting a successful cosmetics empire but he left the very lucrative business to his sole daughter, Liliane Bettencourt, as his wife Louise Madeleine Berthe met her untimely demise when their child was only five. Even without a mom, Madeleine would come to her father’s office at 15 to label bottles and mix ingredients.

LOreal.com — Liliane Bettencourt was the only child of Eugene Schueller and Louise Madeleine Berthe

Liliane went on to marry French politico and former L’Oreal’s deputy chairman Andre Bettencourt and they welcomed a daughter named Francoise. The matriarch inherited the company when she was 35.

She has been a member of the Board of Directors and her tenure ended in February 2012, when her grandson Jean-Victor became the director. When Liliane died, she still had a 30.5 percent stake in the company, 12.56 percent of which was for her daughter’s trust. On top of that, she also owned 29.78 percent of multinational food and beverage conglomerate, Nestle.

Liliane, who was known as a hardworking businesswoman, suffered from dementia in her 80s. At the time of her death, the 94-year-old had an estimated net worth of $46 billion, making her the richest woman in the world.

Francoise Bettencourt’s Story

Francoise became the sole inheritor of her mom’s fortune built from L’Oreal — under French law, at least half of the money should be given to the daughter. While Liliane’s child is notoriously private, she generated a lot of buzz in the past, mostly because of her secret wedding.

Loreal.com — Francoise Bettencourt is worth $65 billion

Nonetheless, Francoise remains to be the richest woman in the world with an estimated net worth of $65 billion.

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